Skip to video player

Jennifer Hudson Surprises Black Woman Bakery Owner Battling Cancer with $25,000

Jennifer Hudson and Mastercard honor Elise Smith, the founder of WinniE’s Bakery in Columbia, Maryland. Elise is a baker, recipe developer, and food stylist who fell in love with baking at an early age thanks to her grandmother, Winnie. She was inspired to start her own baking business shortly after she was diagnosed with cancer 10 years ago and credits her bakery with helping her stay positive and move forward through years of treatments. JHud and Mastercard surprised Elise with $25,000 to help her business thrive.

Mastercard has collaborated with Stand Up To Cancer (SU2C) for more than 10 years and has donated over $65 million to help support cancer research. Now through July 15, Mastercard will donate one cent to SU2C (up to $5 million) when their cardholders tap or order online from qualifying restaurants and grocery stores. Terms & Conditions apply. Learn more at #MastercardPartner #priceless

To learn more about Elise and WinniE’s Bakery, visit

Read more:

The Latest