The Powerful Mission Helping HBCU Students THRIVE and Dream BIGGER
Videos March 17, 2026
Jennifer Hudson welcomes Keith Shoates, president and CEO of Student Freedom Initiative, for an inspiring conversation about expanding opportunities for HBCU students. #HBCUAwareFestPartner
Together, they discuss the organization’s mission to help students graduate without the burden of student loan debt, access financial resources, build generational wealth, and create brighter futures. Keith also shares how the movement began and highlights the exciting upcoming HBCU AWAREFEST, a powerful event bringing awareness and support to students across the country. 💜
“The Jennifer Hudson Show” partnered with Student Freedom Initiative as they kick off HBCU AWAREFEST. It’s the first national benefit concert aimed at bringing the student loan debt conversation to the forefront. #HBCUAwareFestPartner
HBCU AWAREFEST is all about raising funds and awareness to make college more affordable AND help students build long-term financial stability.
To support future generations of HBCU students, visit https://www.awarefest.org.
